Our Cultural Values

Choice’s values are more than words on a page—they guide us in our interactions with one another, helping to create a culture that welcomes and respects everyone.

Be Bold: Take calculated risks to advance our business.
Be Quick: Act with a sense of thoughtful urgency.
Listen: Value diverse perspectives and input that differ from your own.
Be Curious: Never stop learning or growing by asking questions and challenging ideas.
Show Integrity: Do what’s right—even when it’s not easy.

Our Cultural Values

What We Offer

Where our award-winning culture and cutting-edge technology create something extraordinary. At Choice, we welcome and respect your voice and foster a culture that empowers you to learn, grow, and make an impact. When you Make it your Choice, you’ll have the environment, the tools, and the momentum to drive your career and organizational success. Below are the 3 pillars on which a career at Choice is based:

Choose Respect

At Choice, we foster an environment where all of our associates, franchisors, and guests feel welcome, wanted, and respected. We do this by:

  • Valuing your unique voice, celebrating every perspective, and fostering a culture of inclusivity.
  • Embracing collaboration as a core value, fostering a dynamic and cohesive team environment.
  • Leaders partner closely with associates to drive collective success.
  • Championing our franchisees, providing unwavering support to fuel their growth and achievements.

Choose Development

We are committed to helping you carve out and adapt your career path over time offering a suite of programs and learnings during your journey. Here are some of the ways we do that:

  • Provide associates with a comprehensive array of development tools, empowering them to grow and excel.
  • Challenge ourselves and each other, fostering a culture of continuous improvement.
  • Encourage agility and disruptive thinking, driving innovation and adaptability.
  • Welcome new ideas, recognizing that fresh perspectives lead to success.

Choose Rewards

We are proud to offer a holistic Total Rewards Package that prioritizes your total wellbeing. Below are just a few:

  • We offer well-being days to promote mental health in addition to our partnership with Spring Health.
  • Free financial management education to better your financial well-being.
  • Pet insurance for your furry or fluffy family members.
  • Worldwide hotel discounts to support work-life balance.