Choice Debuts New Prototype for Comfort Brand
The prototype celebrates the successes of the iconic brand as Comfort marks its 40th anniversary this year, and positions the brand for continued performance and system growth.
What’s Happening at Choice
Honored With 2020 HSMAI Adrian Awards For Excellence In Travel Marketing
We’re honored in the 64th annual Adrian Awards for demonstrated excellence and thought leadership in travel advertising and digital marketing in 2020.
Choice Named America’s Best Midsize Employers by Forbes
This honor highlights our focus on creating a culture of respect, our dedication to diversity, and the overall well-being of our associates.