Choice offers a culture that thrives on innovation and collaboration. We’re receptive to change, ever-evolving, and we empower all of our people to bring their individuality, potential, and personality to work. Take a look back at our innovative milestones over the years:

2018

First major hotel company to launch a cloud-based reservation system

2015

Launched our new corporate identity and logo

2014

First hotel chain to offer instant booking on TripAdvisor

2014

Launched the first Connected Car app

2013

Moved to corporate headquarters in Rockville, Maryland—a state-of-the-art, Platinum LEED certified, sustainable property near Washington, DC

2009

Developed and launched the first global hotel app for iOS

2005

Launched the first cloud-based property management system (PMS)

1995

First hotel website to provide real-time rate and availability information

1984

First to offer non-smoking rooms in every hotel

1984

Introduced the concept of market segmentation

1983

Deployed the first global reservations system

1970

First hotel to offer 24-hour, toll-free reservations

1941

Choice became the nation’s first hotel chain