Choice offers a culture that thrives on innovation and collaboration. We’re receptive to change, ever-evolving, and we empower all of our people to bring their individuality, potential, and personality to work. Take a look back at our innovative milestones over the years:
2024
Choice completed its migration to the cloud
2021
Choice launched ChoiceMAX, an award-winning AI mobile-first revenue management solution
2019
Choice became the first hotel company to commit to being 100% on AWS (Amazon Web Services) Cloud
2018
First major hotel company to launch a cloud-based reservation system
2016
Choice became the first hotel company to offer immediate in-app gift card downloads
2015
Launched our new corporate identity and logo
2014
First hotel chain to offer instant booking on TripAdvisor
2014
Named one of Forbes’ “Top 100 Most Innovative Growth” companies
2014
Launched the first Connected Car app
2013
Moved to corporate headquarters in Rockville, Maryland—a state-of-the-art, Platinum LEED certified, sustainable property near Washington, DC
2009
Developed and launched the first global hotel app for iOS
2005
Launched the first cloud-based property management system (PMS)
1995
First hotel website to provide real-time rate and availability information
1984
First to offer non-smoking rooms in every hotel
1984
Introduced the concept of market segmentation
1983
Deployed the first global reservations system
1970
First hotel to offer 24-hour, toll-free reservations
1941
Choice became the nation’s first hotel chain