It all started in 1939, when seven motor court (motel) owners in Florida met and decided they could be more successful working together, establishing high standards for service and quality and helping each other to fill their rooms. More and more owners joined, and pretty soon we were one of the most successful hotel companies in the world — and we intend to stay that way.
You don't get to be this successful without also being an innovator. Throughout our history, Choice has been one of the industry's most influential forces shaping the guest experience. And it's the ingenuity of our associates that drives that innovation.
Rollover the years below to see what we mean.
Group of seven hotel owners in Florida begins informal meetings
First to create a hotel chain
First to inspect member properties for standards
First to require wall-to-wall carpeting
First to offer 24-hour desk service and in-room telephones
First to guarantee reservations
First to offer 24-hour-a-day, toll-free reservations
First to segment in the lodging industry, separating hotels into luxury, mid-priced and budget brands
First to develop a global marketing/reservation system
First to offer non-smoking rooms in every hotel
Choice Hotels becomes the largest franchise hotel chain in the world.
First to provide real-time access to reservation systems via the Web
Choice launches a new select service, upscale brand, Cambria Suites.
Choice introduces gift cards to drive sales at midscale properties
Our Choice Privileges incentive program surpasses the 5,000,000-member mark