Our Story

It all started in 1939, when seven motor court (motel) owners in Florida met and decided they could be more successful working together, establishing high standards for service and quality and helping each other to fill their rooms. More and more owners joined, and pretty soon we were one of the most successful hotel companies in the world — and we intend to stay that way.

You don't get to be this successful without also being an innovator. Throughout our history, Choice has been one of the industry's most influential forces shaping the guest experience. And it's the ingenuity of our associates that drives that innovation.

Rollover the years below to see what we mean.

1939
Group of seven hotel owners in Florida begins informal meetings

1941
First to create a hotel chain

1941
First to inspect member properties for standards

1951
First to require wall-to-wall carpeting

1951
First to offer 24-hour desk service and in-room telephones

1963
First to guarantee reservations

1970
First to offer 24-hour-a-day, toll-free reservations

1981
First to segment in the lodging industry, separating hotels into luxury, mid-priced and budget brands

1983
First to develop a global marketing/reservation system

1984
First to offer non-smoking rooms in every hotel

1992
Choice Hotels becomes the largest franchise hotel chain in the world.

1995
First to provide real-time access to reservation systems via the Web

2005
Choice launches a new select service, upscale brand, Cambria Suites.

2006
Choice introduces gift cards to drive sales at midscale properties

2007
Our Choice Privileges incentive program surpasses the 5,000,000-member mark

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We don't take success for granted.

Our Room for Responsibility programs ensure we sustain and give back to the communities in which we live and work.