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Our Story

It all started in 1941, when seven "motor court" (AKA, "motel") owners in Florida met and decided they could be more successful working together, establishing high standards for service and quality and helping each other to fill their rooms. More and more owners joined, the ball kept rolling and…well, you know, pretty soon we're the most successful hotel company in the world. And we're not going to give up that spot.

You don't get to be the "most successful" without being the most innovative. Along the way, Choice has been one of the industry's most influential forces shaping the guest experience. Rollover the years below to see what we mean.

1941 First to create a hotel chain

1941 First to inspect member properties for standards

1951 First to require wall-to-wall carpeting

1951 First to offer 24-hour desk service and in-room telephones

1963 First to guarantee reservations

1970 First to offer 24-hour-a-day, toll-free reservations

1981 First to segment in the lodging industry, separating hotels into luxury, mid-priced and budget brands

1983 First to develop a global marketing/reservation system

1984 First to offer non-smoking rooms in every hotel

1992 Choice Hotels becomes the largest franchise hotel chain in the world.

1995 First to provide real-time access to reservation systems via the Web

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