Title
Project Manager, Choice Privileges & Database Marketing
Location
Silver Spring, MD
Description

SUMMARY STATEMENT

Manage various projects for the development and implementation of program enhancements for the Choice Privileges rewards program for Choice brands. Responsibilities include researching and defining business requirements, reviewing technical documents, monitoring project implementations, communicating to related departments, preparing the Choice Service Center (CSC) for changes and performing analysis on various metrics. Ensure appropriate data is available for use in customer-facing communications and operations.

ORGANIZATION

No direct reports.

PRIMARY DUTIES AND ACCOUNTABILITIES

Project Management - develop strategy for reward programs IT projects. Research and define business requirements, review and assess technical documents, monitor project implementations, assist with quality assurance/testing plans and coordinate with related departments for internal projects. Proactively research and work w/appropriate IT or other personnel to correct problems with the software affecting operations for reward programs, in the CSC, or at the hotels. Prepare presentations about the aspects of new or revised programs. Manage the IT aspects of new partnerships. Includes projects such as Dialogue Marketing and Fixed Dollar Off.

Data Identity Management (DIM) - manage the business side of DIM ensuring that we get the best customer matching possible using our vendor's software. Maintain documentation regarding the process, monitor success, and enhance our customer matching so that we have the best data possible about our customers.

Manage Systems Level Governance (SLG) Process - Work with Director and IT department to effectively prioritize and track all IT requests. Participate in bi-monthly SLG meetings.

Data Push to Touchpoints - Work with internal system owners to determine appropriate EDW information to "push" to various customer-facing systems such as the reservations system and choicehotels.com

Analytics/Reporting - prepare routine reports showing program activity. Use Business Objects and other data sources to develop, generate, and analyze queries to identify opportunities to enhance the program and provide promotions that will help the department meet its goals.

SKILLS, EDUCATIONAL BACKGROUND AND EXPERIENCE
- BS degree in management or marketing
- At least five (3) years experience in a marketing department coordinating a program or product enhancements; project management experience beneficial
- Excellent technical, analytical and critical thinking/problem solving skills
- Excellent interpersonal and written communication skills
- Ability to interface well with employees at all levels, providing a high level of customer support
- Ability to coordinate multiple projects at once within tight timelines while keeping strong attention to detail
- Detail oriented, independent thinker yet collaborative
- Proficient Microsoft Office with advanced knowledge of Excel
- Takes initiative to identify issues and resolve to completion
- Must be able to uphold Choice's Values and Performance Principles of collaboration, performance, excellence, sense of urgency, openness to new ideas, inclusion and diversity, integrity, customer focus, and respect.