Job Details


Business Analyst, eCommerce





The Business Analyst, Digital Commerce serves as an internal consultant to the Distribution organization, providing project management, business analysis, and supporting the development of departmental strategies and initiatives. This role is also responsible for developing business cases for key Distribution initiatives and providing management with information and insight on business and market trends, threats, opportunities and customer behavior.


Reports to Director, Digital Commerce. Independent Contributor.


- Project Management -

Manage projects with cross-functional impact across the distribution organization.

Support channel stakeholders in managing channel or functional area projects as needed.

Work closely with key stakeholders to understand project objectives and expectations to ensure successful project delivery.

Create project plans, manage project status meetings, develop and distribute project status communications, and coordinate project updates to management.

Meet and maintain accountability for multiple, occasionally overlapping, deadlines.

Maintain and manage several projects simultaneously; prioritize and re-prioritize workload as department needs dictate.

- Business Analysis -

Support channel stakeholders in the development of business cases, including researching industry and competitive trends, conducting ROI, NPV and other financial analyses, and articulating initiative objectives and scope.

Provide ROI assessment and analysis for distribution objectives and initiatives.

Provide data-driven recommendations and develop methodology/models for assessing/analyzing initiative ROI.

Work with channel stakeholders and IT to perform cost-benefit analysis and assess project tradeoffs.

Provide general analysis in support of strategic decision-making. Conduct strategic alternatives analysis, for example developing models to measure the impact of strategic trade-off decisions.

Identify and evaluate prospective direct distribution partners, including creating templates and models for assessing partnership value and prioritizing opportunities.

Present business cases and findings, including to executive level.

- Strategy Development Support -

Support the annual Distribution planning and budgeting process by contributing to yearly distribution environmental analysis, and supporting stakeholders in the development of initiatives.

Work closely with Distribution leadership to develop functional level strategies including conducting industry and competitive research, building financial and resource allocation models, and conducting cost-benefit and SWOT analysis.

Conduct ad hoc projects to evaluate critical Distribution processes, organizational design, etc. to improve business efficiencies.

- Monitor Industry, Channel & Consumer Trends -

Research economic, consumer and industry developments and emerging trends that impact the department's spending habits, key objectives and initiatives.

Use a variety of sources including PhoCusWright, Gartner, Forrester and internal Choice tools including Omniture and Hitwise.

Collaborate closely with the Business Intelligence group.

Review and recommend additional research and analysis tools.

Perform ad-hoc research and analysis projects as directed.

Compile and present research and analysis clearly and concisely in a variety of formats including standard Word documents, PowerPoint and Excel.


Bachelor's degree in Business, Finance, or related field, or equivalent combination of education and experience.

A minimum of two years relevant work experience in business analysis, program/project management, or related field.

Exceptional quantitative and qualitative analytical skills.

Excellent, verbal, written and listening communication skills. Demonstrated ability to effectively communicate complex and technical information in simple terms to a wide variety of audiences.

Strong strategic mindset and problem solving ability.

Ability to work independently and collaboratively across organizational lines.

Demonstrated ability to successfully manage multiple high priority projects simultaneously.

Proficient in the use of MS Office applications such as Outlook, Word, PowerPoint and Excel.

Ability to uphold Choice's Values & Performance Principles of collaboration, performance excellence, sense of urgency, openness to new ideas, inclusion & diversity, integrity, customer focus, and respect.